One of America’s most popular, sustainable beers is getting a new stamp on its passport. New Belgium Brewing brings the taste of Belgium to America, and now they’re wetting Canada’s whistle too with a beloved, flavourful craft beer called Fat Tire Amber Ale.
We good beer folks are super stoked to be hosting their Canadian launch party on May 7th, and — true to our true north hospitality — you’re invited!
Keep reading to find out the what, where, and why the hell not!
Who is Fat Tire?
Fat Tire is the flagship brew of New Belgium Brewing, one of the top craft breweries in the world. From Fort Collins, Colorado comes exceptional taste and quality that takes us straight overseas to Belgium, the inspiration behind this pioneering craft brewing company. They’re a 100% employee-owned, award-winning brewing company, hell-bent on making a positive impact across the country. And now, they’re venturing north for more than just our famed politeness and enviable hockey skills.
Great question. Aside from the charm of the Six, Canada has a lot to offer, namely our own fierce love of craft beer. New Belgium Brewing is ready to delve into the booming craft beer market of Canada by partnering with Steam Whistle, because who else would you turn to but (humble brag alert) the experts on high quality, delicious beer? A natural partnership that makes sense in every way, Steam Whistle and New Belgium Brewing are excited to start this joint chapter and bring Fat Tire to Canada. Steam Whistle will be brewing Fat Tire Amber Ale at the Etobicoke facility and distributing it across Canada starting in April, making it easy for Canadians to enjoy this easy-to-drink beer that balances sweet biscuity and caramel malts.
So, How Are We Celebrating?
Even better question. If a new venture launches and no beers were raised to toast it, did it even happen? We’re not willing to find out the answer to that, which brings us to our exciting announcement of the official Fat Tire Launch Party, happening a mere week from now. On Tuesday, May 7th, you’ll be able to join forces with other craft beer lovers and celebrate the arrival of New Belgium Brewing’s most popular beer. Not only is it tasty and just the right balance of hops and malt, but Fat Tire Amber Ale is also a pure, clean beer that uses just water, malt, hops and yeast to create its signature taste. Remind you of any other beer? Maybe your favourite green bottle?
We can’t wait to celebrate the arrival of Colorado’s finest ale in Canada, and to be the company that makes it happen. Join us from 5:00pm to 9:00pm at our location on Bremner Blvd to crack a cold one in welcome of our new craft beer BFF. Oh, and did we mention there’s no cost to attend? Come one, come all; whether you love Fat Tire already, or you want to keep your finger on the pulse of all craft beer happenings in Toronto, or simply because it’s a Tuesday and ‘why not?’, this is the launch party for you!
Now that you’re fully informed and ready to celebrate in Canadian style, eh, click here to RSVP and get your passes. We’re not saying “be there or be square”, but we’re sorta hinting it.
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