Good Beer Folk: Hayley Green

Learn more about our Retail Sales Territory Manager, Hayley Green.

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How long have you been a part of the Steam Whistle/GBF family?

4 and a half years!

What is your position at Steam Whistle? Can you describe your role?

I have recently begun a new role as Retail Sales Territory Manager in southern Ontario, coming from Retail and On-premise Sales in Edmonton and Northern Alberta. Being in a sales position with Steam Whistle means I get to meet new people and talk about my favourite beer every day, so really it’s not too bad. Being able to have experience in two provinces which operate very differently (Alberta being privatised) is an experience I am very grateful for. Still learning every day, managing a lot of kilometres of driving, executing various promotions and sales, helping stores with inventory, supporting the communities I operate in, and so much more!

What’s your favourite part about being a Sales Rep at Steam Whistle?

Oh boy! So many things. One of my favourite aspects would be working with different people all the time, in the market. I love meeting new faces and creating lasting friendships out of “work.” Second fold, our sales team across Canada is absolutely fantastic and one of a kind. I would not be where I am today without such amazing peers, role models and mentors.

You’re moving back to Ontario from being a rep in Alberta – what was your favourite part about being out west?

I’m a country girl, my small-town in Ontario gave me roots in this, and Alberta helped blossom my love for the outdoors and dirt a little bit more. Coming back with a touch more grit than when I left, and a HUGE appreciation for this beautiful country of ours.

If you had to choose, what would be your favourite aspect of working at Steam Whistle?

I may be repeating myself here, but the people. There’s a lot of love and a lot of amazing individuals that live in our Steam Whistle family. We support each other and love to have fun together in and outside of work. I started at Steam Whistle in a part-time role in our retail store, and the love I gained for the place and the people are what made me want to work so hard to stay. It is a wonderful place and some of my best friendships for life have come from what started out as coworkers.

What makes Steam Whistle stand out as a brand?

One of the things that first stood out to me is our rich history and culture. We have quite a story with our three fired guys, and as our company has grown, we have grown with it. Remembering where we came from has kept us on the path of remaining an amazing independently Canadian brewery. There is a lot of pride within our company and our brand, and even though it has been almost 20 years since that first bottle came off the line, we continue to tell our story and be proud of our roots. This also entails supporting other independent brewers through such things as the Ontario Craft Brewers Association. Supporting local Canadian brewers allows us to all work together for a bright future of quality and variety.

What is a Steam Whistle initiative that means a lot to you?

Supporting the local arts. In the Toronto community, but also in all the communities that we, as local reps, work in. When I was working in Alberta I had music venues I partnered with 5 hours north of me to support their talent and space. Our monthly art exhibitions at the brewery showcase artists from all over Ontario, we have opening day Art Shows and the art is on display all month for all visitors to enjoy, for free. Every sales rep I know in the company supports music and art in their territory in some way, and we continue to seek out these opportunities as it has so many positive effects on communities, and the artisans/ musicians.

Is it true when people say the Steam Whistle culture is contagious?

Repeating myself again here haha, third times a charm – the people are the best part!

Where is your favourite place to enjoy a Steam Whistle?

On top of a mountain after the hike up, beside a campfire, on a lake, or outside anywhere really…

What is one word you would use to describe your work experience with Steam Whistle?


Sounds of Steam Whistle Spotify

  1. What song gets you on the dance floor? – Maneater by Daryl Hall and John Oates
  2. What song reminds you of your youth? – Anything by Shania Twain.
  3. What’s a song that was played at your first concert? – Bad timing by Blue Rodeo
  4. What’s your favourite cover?  – All along the watchtower by Jimi Hendrix
  5. A guilty pleasure song? – Adore you by Miley Cyrus
  6. It’s Friday night, your friends are over getting ready to go out, what’s your pre-game song? – So Are You by Dub Fx
  7. Go to karaoke song? – Jambalaya by Hank Williams and Goodbye Earl by Dixie Chicks
  8. A song you know every word to? – Friends in Low Places by Garth Brooks
  9. What song is on highest rotation for you right now? – Follow the Sun by Xavier Rudd