Listen to Kristina’s Spotify playlist at the bottom of this article while you read!
How long have you been a part of the Steam Whistle / GBF family?
I’ve been with the Steam Whistle family for about three months now.
What is your position at Steam Whistle?
I am Steam Whistle’s Brand Manager.
Can you describe your role?
I work on the brand and trade marketing strategy. What’s really exciting about my role is not only do I get to work with the talented marketing team, but I get to work closely with the sales team. We’ve incorporated new initiatives to ultimately give the right tools to get our sales team and customers excited. We’re also going through an exciting rebrand. Being able to work on the roll out has been amazing.
Were you always interested in the brewing industry?
YES! My favorite class in university was food/beverage marketing. I’ve been working in the beer industry for a long time. Through school, I was a bartender. I started immediately working for a beer company once I graduated, then was with that company for about 4 years in both sales and marketing. I switched over to something different for a few months, and now I’m back in beer again! I missed it too much. It’s such a fun industry to work in – especially at a company like Steam Whistle. I absolutely love the product and the people.
If you had to choose, what would be your favorite aspect about coming in to work at the brewery?
The people that I work with. “Good Beer Folk” is a real thing. This is such a collaborative, positive environment. Every single person is proud of the work that they do. I’m excited to come into work every day. Everyone has an important part in the decision-making process, whether you are in an entry level or senior level job; your voice is heard. Being the Brand Manager of Canada’s Premium Pilsner is a dream job and I consider myself to be very lucky.
How would you describe ‘Pure Pilsner’?
When I think Pure Pilsner, I think authenticity. It’s about being genuine and pure to what Steam Whistle really is. There are two parts to Steam Whistle: the beer itself, and the culture/experience you have here. Steam Whistle is one of the few remaining pilsners in the world that still adheres to the Bavarian Purity Act, so the ingredients are pure – water, hops, yeast and barley. That’s it! Then you visit Steam Whistle and you get an authentic, real experience; the staff are hilarious; the events are a blast. Pure Pilsner is engrained in everything we do here.
What makes Steam Whistle stand out as a brand?
Steam Whistle is a truly iconic Canadian brand. The craftsmanship and care put into every brew is obvious. It’s been around for over 18 years here at the RoundHouse. The history of the brewery is great too, read it here.
What is a Steam Whistle initiative that means a lot to you?
We work a lot with the Toronto community – especially the arts. We sponsor a lot of art shows, and even display local Toronto art in our Roundhouse Art Gallery every month. In fact – I just bought my first piece from an incredible local artist displayed here this month!
Is it true when people say the Steam Whistle culture is contagious?
Absolutely. This is the only place I’ve worked where the final interview is a beer with the whole team. Culture fit is so important here that you won’t get hired unless everyone likes you and wants to work with you. It’s such a candid and FUN work environment.
Where is your favorite place to enjoy a Steam Whistle (other than The Roundhouse)?
At home! I love to host. Whenever anyone walks in, I offer them a cold beer. I love to talk about Steam Whistle – whether that’s the story of how the company came together or why we are referred to as pure pilsner. Being a brand manager, I’m an ambassador and it really makes me feel proud.
Sounds of Steam Whistle Spotify playlist
- What song gets you on the dance floor? All night – chance the rapper
- What song reminds you of your youth? Semi Charmed life – third eye blind
- What’s a song that was played at your first concert? Mr. Brightside – the Killers
My dad came to the concert with me and hung out at the bar so I’d be safe…in 2004
- What’s your favourite cover? Ces soirees la – Yannick
The Quebecer in me comes out
- A guilty pleasure? Echame la Culpa – Demi Lovato/Louis Fonzi
- It’s Friday night, your friends are over getting ready to go out, what’s your pre-game song? 212 – Azelea Banks
- Go to karaoke song? Your Love – The outfield
- A song you know every word to? Ride wit me – Nelly
I printed out the lyrics so I could memorize them and look cool in class
- What song is on highest rotation for you right now? Big Fish – Vince Staples
- What would be the intro music for the movie adaption of your life story? Marry the Night – Lady Gaga
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