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February 27, 2018

A Purity Seal for Canada’s Pure Pilsner

Steam Whistle Brewing adds protective covering to its cans of beer

TORONTO, Ont. (February 27, 2018) — Steam Whistle Brewing set out to make Canada’s most pure pilsner to give beer lovers an unfiltered experience free of preservatives and additives. 

With the addition of a purity seal to every can of Steam Whistle that comes out of its historic Roundhouse brewery, Steam Whistle is taking its commitment to pure pilsner one step further. 

“When you take a case of Steam Whistle home, we want you to enjoy it as fresh and pure as it was when it left our brewery,” says Tim McLaughlin, Vice-President of Marketing for Steam Whistle. “Our purity seal ensures that your can remains free of potential contaminants it may pick up during shipping and storage before you buy it. When you open that can, we want your Steam Whistle to be as pure as it was when it was filled.”

The purity seal is foil liner that covers and protects the top of Steam Whistle’s signature green beer cans. Steam Whistle cans bearing the purity seal will begin appearing in stores in late February, and should be in every store that sells Steam Whistle by spring.

In keeping with Steam Whistle’s commitment to protect and preserve the environment, the purity seal is 100% recyclable.

“It’s vitally important to us that we protect and preserve our beer without generating extra waste,” says Mr. McLaughlin. “With a recyclable can, recyclable packaging and recyclable foil top, you can enjoy your Steam Whistle without putting added stress on landfills or the environment.”

Join the conversation on Twitter @SteamWhistle, Instagram @SteamWhistleBrewing and Facebook at /SteamWhistle using the hashtag #WhatsInYourBeer.

About Steam Whistle Brewing:

Steam Whistle Brewing remains true to the old-world method of brewing pilsner. Its Czech Brewmaster ensures each batch is crafted flawlessly following the Bavarian Purity Act of 1516 to craft a pilsner that is true to what pilsner should be: crisp, golden and well-balanced. One of Canada’s leading independent craft breweries, Steam Whistle is made with only four ingredients and no additives or preservatives. Steam Whistle’s Bohemian-style pilsner is characterized by a floral hoppy aroma, a sweet, full malty character that is balanced by a pleasant bitterness and a clean, crisp finish.