Hitting the Links with a Cold One
Steam Whistle is the official beer of the RBC Canadian Open
There is no sport played by more Canadians than golf — not even our vaunted and cherished hockey — and no alcoholic beverage consumed more than beer.
According to Statistics Canada, more than 1.5 million Canadians hit the links each year. And as anyone who has carted a bag of clubs from tee box to green can attest, there are few sights more pleasing than the refreshment cart.
“On a hot summer day, out with your crew hacking away on the fairways, there is little that compares to an ice cold beer,” says Tim McLaughlin, Director of Marketing at Steam Whistle Brewing. “It is a perfect marriage — Canada’s most-played sport and Canada’s most consumed adult beverage. We are proud to be a partner of golf in Canada.”
Steam Whistle and Golf Canada have forged a partnership this year, making Steam Whistle’s pure pilsner the official beer of the RBC Canadian Open at Oakville, Ont.’s, Glen Abbey golf course July 23-29 and the CP Women’s Open at the Wascana Country Club in Regina August 20-26.
The vast majority of duffers won’t get a chance to swing a club at an Open, but they are hitting their local courses with regularity. And beer simply makes golf better:
- Social Bonding — Beer is, at its heart a social drink and for amateur golfers the sport is very much a social outing with close family and friends, sharing stories and laughs while chasing a little white ball around the course.
- Competing — A little friendly competition between friends makes life more interesting. Put a beer on the line for the lowest score, the longest drive, first on the green, closest to the pin or first in the hole — or even the most outrageous golf attire.
- Refreshing — The sun is shining and the day is hot. An ice cold beer pulled out of the cooler on the beverage cart hits the spot.
On the surface, golf is a simple game – you have to hit a little white ball into a hole. But the mechanics of a proper swing, the strategy in attacking the layout of the course and the placement of your shots (and avoiding the hazards) add layers of complexity.
It is not unlike Steam Whistle. With only four ingredients — pure spring water, malted barley from Saskatchewan, fine Czech and Bavarian hops and bottom-fermented lager yeast — it looks incredibly simple. But Steam Whistle is brewed to the exacting standards of the Bavarian Purity Act of 1516 and is aged for 28 days, making for a pure pilsner with superior depth and complexity.
Join the conversation on Twitter @SteamWhistle, Instagram @SteamWhislteBrewing and Facebook at /SteamWhistle using the hashtag #PurePilsner.
About Steam Whistle Brewing:
Steam Whistle Brewing remains true to the old-world method of brewing pilsner. Its Czech Brewmaster ensures each batch is crafted flawlessly following the Bavarian Purity Act of 1516 to craft a pilsner that is true to what pilsner should be: crisp, golden and well-balanced. One of Canada’s leading independent craft breweries, Steam Whistle is made with only four ingredients and no additives or preservatives. Steam Whistle’s Bohemian-style pilsner is characterized by a floral hoppy aroma, a sweet, full malty character that is balanced by a pleasant bitterness and a clean, crisp finish.
For more information, please call.