STEAM WHISTLE TIMELINE

1998
May

On an annual canoe trip of former employees of The Upper Canada Brewing Company, from the days before it was purchased by Sleeman Brewing and shut down, three friends – Cam Heaps, Greg Taylor and Greg Cromwell – talked about returning to the business they loved and DREAMED about opening up their own brewery one day

1998
August

The three friends INCORPORATED an entity titled “Three Fired Guys” Brewing, each put in some seed money and started to write the business plan for their future brewery.

2000
March22

The INAUGURAL BOTTLES of Steam Whistle Pilsner roll of the production line and are shipped to Beer Stores and LCBO outlets in the Greater Toronto area.

2001
September

Resurrecting a 1950’s style of carton, the Brewery launches SUITCASE 12 PACKS of Steam Whistle Pilsner into the Ontario Market.

2004
May

To celebrate the crimp style crown and its superior seal, Steam Whistle Introduces an annual free VINTAGE BOTTLE OPENER as in-case promotion.

2005
April

The brewery celebrates the first shipment of Steam Whistle Pilsner into Alberta

2007
June

Steam Whistle Brewing is shortlisted as one of CANADA’S TOP 100 EMPLOYERS, recognizing their Good Beer Folks work environment.

2008
July

Steam Whistle launches 500ML CANS for the Ontario Market.

2008
October

Cam Heaps and Greg Taylor win the ENTREPRENEUR OF THE YEAR AWARD at the annual Ernst and Young gala, recognizing Steam Whistle Brewing’s success in the Consumer Products Category.

2009
January

Steam Whistle Brewing receives their license and begins selling beer in BRITISH COLUMBIA on a test basis

2010
April

Steam Whistle Brewing is named one of CANADA’S GREENEST EMPLOYERS, recognizing our culture of environmental awareness and our exceptional earth-friendly initiatives.

2010
July

Steam Whistle expands its offerings with the launch of their smaller 355ml can format.
Legends Lindsey Cassel and Brandon Harvey were hired.

2012
January

Northwest Territories begins ordering Steam Whistle

2012
May

Steam Whistle is listed and begins selling in Manitoba

2013
January

Steam Whistle completes its distribution across prairies and is listed in Saskatchewan

2014
May

The brewery celebrates its expansion east with its first shipment to PEI

2015
April

Nova Scotia continues the east coast trend and begins ordering Steam Whistle

2015
May

Steam Whistle begins shipping to Newfoundland

2016
January

Beer begins shipping to New Brunswick, making Steam Whistle available across the Maritimes