
August 1998
- On an annual canoe trip of former employees of The Upper Canada Brewing Company, from the days before it was purchased by Sleeman Brewing and shut down, three friends - Cam Heaps, Greg Taylor and Greg Cromwell - talked about returning to the business they loved and DREAMED about opening up their own brewery one day.
- In August of that year, the three friends INCORPORATED an entity title "Three Fired Guys" Brewing, each put in some seed money and started to write the business plan for their future brewery.